Brand

Final Brand Design

Below you can see the design elements consistent across our entire brand. The logo and main logo badge are in the top left corner, followed by our single color logo and color palette. The wooden planks will be consistent ways to introduce topics, and all four kit characters are along the bottom.

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Each kit has a specific character that introduces the issue and the activities that go along with the topic. Kit 1 is introduced by Sheldon and focuses on Plastic Reduction. Kit 2 is introduced by Walter and focuses on composting. Kit 3 is introduced by Bulby and focuses on Energy Conservation. Kit 4 is introduced by Casey and focuses on Water Conservation. Each kit comes with their own version of the logo and their own badge.
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Beginning stages of Brand Development

Logo exploration:

For the logos, we want something round, friendly, and legible. Here are some different logo variations that we are testing.

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Badges & Color Palette:

The badges correspond to the different kit themes. The color palette was designed to be bright, bold, and eye catching to draw kids to the product; however, we also chose colors that were muted to a certain extent to keep them from being overwhelming.

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