Beginning stages of Brand Development

Logo exploration:

For the logos, we want something round, friendly, and legible. Here are some different logo variations that we are testing.

Screen Shot 2014-10-20 at 1.05.09 PM

Badges & Color Palette:

The badges correspond to the different kit themes. The color palette was designed to be bright, bold, and eye catching to draw kids to the product; however, we also chose colors that were muted to a certain extent to keep them from being overwhelming.

Screen Shot 2014-10-20 at 11.49.31 AM
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